The Comprou Levou Pinduca campaign was developed to boost brand awareness and increase audience engagement for Pinduca Alimentos through a creative promotional strategy.

The selected giveaway — custom-designed collectible cups — featured visual elements inspired by xilogravura, a traditional woodcut art form rooted in Northern and Northeastern Brazil. Each cup paid tribute to different regions of the country, reinforcing the brand’s national presence and cultural connection.

The color palette combined Pinduca’s official brand colors with complementary tones, ensuring visual consistency and a strong branded identity throughout the campaign.